You searched for: "*"

The results has been filter on Authors containing Kara Manatt.
ANA has found 1 results for you, in 638 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The mobile brand experience

This presentation describes the pioneering work of conducting ad effectiveness research on the mobile web. By forcing a process that combines innovation, collaboration, leadership, and research rigor, a previously unavailable view on branding impact...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Kara Manatt, George Pappachen
June 1, 2008
×

Citation

Manatt and Pappachen (2008a, June 01). The mobile brand experience. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-mobile-brand-experience